APPROACHING THE BAD 1 Running head : APPROACHING THE BAD Approaching the bad and avoiding the good : Lateral prefrontal cortical asymmetry distinguishes between action and valence Elliot
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چکیده
word count: 251 Main text word count: 5392 Pages: 28 Address correspondence to: Elliot T. Berkman UCLA Psychology Department 1285 Franz Hall, Box 951563 Los Angeles, CA 90095-1563 Phone: (310) 729-5050 Fax: (310) 206-5895 e-mail: [email protected]
منابع مشابه
Approaching the Bad and Avoiding the Good: Lateral Prefrontal Cortical Asymmetry Distinguishes between Action and Valence
Goal pursuit in humans sometimes involves approaching unpleasant and avoiding pleasant stimuli, such as when a dieter chooses to eat vegetables (although he does not like them) instead of doughnuts (which he greatly prefers). Previous neuroscience investigations have established a left-right prefrontal asymmetry between approaching pleasant and avoiding unpleasant stimuli, but these investigati...
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Approaching rewards and avoiding punishments could be considered as core principles governing behavior. Experiments from behavioral economics have shown that choices involving gains and losses follow different policy rules, suggesting that appetitive and aversive processes might rely on different brain systems. Here we contrast this hypothesis with recent neuroscience studies exploring the huma...
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